LUMUS CONSULTING

Google Merchant Center Feed Audit: Fix Hidden Disapprovals

Master your Google Merchant Center feed audit with this 10-step framework to catch silent disapprovals, boost impression share, and protect Shopping revenue.

Google Merchant Center Feed Audit: Fix Hidden Disapprovals

E-commerce

Scarcity Badges Psychology: When They Convert vs. Backfire

Discover the psychology of scarcity badges in e-commerce — when they lift conversion, when they backfire, and how to deploy them without eroding customer trust.

Scarcity Badges Psychology: When They Convert vs. Backfire

Digital Marketing

Predictive LTV Modeling for Smarter Meta Ads Bid Caps Guide

Learn how predictive LTV modeling powers smarter Meta Ads bid caps, boosts ROAS 20–41%, and cuts blended CAC using first-party data and CAPI.

Predictive LTV Modeling for Smarter Meta Ads Bid Caps Guide

E-commerce

Product Page Video ROI: A/B Test Data from 50 Shopify Stores

New A/B test data from 50 Shopify stores reveals the hidden ROI of product page video: +14.8% conversion, lower returns, and compounding CAC savings.

Product Page Video ROI: A/B Test Data from 50 Shopify Stores

Email Marketing

Post-Purchase Email Sequences That Boost Repeat Purchases 40%

Build post-purchase email sequences that lift repeat purchase rate by 40%. Get the 8-email blueprint, timing, segmentation, and KPIs proven by top brands.